Remember when the idea of content marketing was brand new? So, why do you need to know about drip campaigns? Well, even if the actual term is new to you, you’ve probably seen it in action in your own inbox. To make things easier, we’re going to break down the basics of drip campaign marketing, what works, and what to avoid.
#DRIP DEFINITION SERIES#
Instead of randomly sending your messages out, you create a series of email blasts to bring different parts of your messaging across. In a drip campaign, you probably spend as much time on the planning and delivery of your messages as you do on crafting your content. While the expression drip campaign brings to mind everything from leaky faucets to a gentle drizzle, it’s actually a very calculated way of expanding your brand awareness. The reasoning being that the steady drip of information delivers messaging that becomes familiar and ultimately translates to engagement and hopefully sales. What is a drip campaign? A drip campaign involves creating a series of emails to be automatically delivered at specific times and usually spaced over a few days.
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